IT’S 10:00 PM – DO YOU KNOW WHERE YOUR DEAL IS?
Ideally, you know exactly where your opportunity is in your sales cycle – the beginning, middle, or end, and where it stands relative to the other choices the buyer can make? But sometimes that is not the case. Or, you think you know the status of your proposal, but you are mistaken. As Lincoln noted, we need to know where we are to decide what actions we need to take to close the sale....