23 Jan

Sellers must decide where to price their products: do they want to be a low-cost supplier, price according to their costs, target their prices for a certain market segment, or deploy a premium price strategy when deciding on their pricing strategy?  Successful brands are using each strategy. Companies such as Starbucks and Canada Goose have chosen to differentiate their products from others in the marketplace by pricing their products as premium brands in their marketplace. They are considered “luxury goods,” products that increase in demand as the buyer’s income increases.   Starbucks deliberately prices its coffee at the high end of the...

18 Jan

  SHOULD I TRY TO HAVE A CAREER IN SALES Occasionally, someone approaches me and asks, "People tell me that I am a natural-born salesman, that I have the ‘gift of gab,’ should I go into sales?” The answer is maybe. First, you should not choose a career because someone else thinks you would be good at it, although that’s excellent input.  If someone thinks I might be an excellent paleontologist, I will thank them but let them know that although I enjoy seeing dinosaur fossils at museums, I cannot see myself as an expert in this field. I will typically respond: “Is this something...

16 Jan

Negativity is a slow-acting poison. When you allow negativity into your mind, your body is infected as if you have an insidious disease. It is toxic and needs to be addressed and removed. If not, it can destroy you, your marriage, your friendships, and your career. It’s a burden, like carrying a heavy anchor while trying to swim. It also adds stress to your life. I believe in positive thinking and the energy it brings to your life. Nobody Likes a “Firkrimptor” Sometimes, the perfect word for something doesn’t exist in English. Firkrimptor is one such example. It is a Yiddish word that best...