03 Jan

This sounds like an obvious statement. Wouldn't Homer Simpson say "duh" if I said this to him? Isn't it a binary condition—either one or the other? And isn't the reverse then true, too? No, not really. It also could be neither. It is not that simple. How do you know whether you are winning or losing the sale you are trying to close? Who should you ask? Your contact at the company you are trying to sell? They're not always truthful. Your competition? They can't be trusted to be honest. Your sales manager? It is probably your best option, but do you...

23 Dec

I am often asked this question: If a buyer gives you the choice to be the first, middle, or last seller to present your proposed solution to the evaluation team, which should you choose? Conventional wisdom suggests that one should try to be the final presenter when the buyer reviews several suppliers. Many sales trainers say it is to your advantage to be the last presenter. The thinking is that the buyers will remember what was most recently presented to them when they decide. This strategy has an element of validity because buyers may forget the key points you pointed out...

16 Dec

When I became a sales manager, I believed I had to treat all the salespeople who reported to me equally.  As a first-time sales manager, I thought it was essential that no salesperson should receive any special treatment or more of my time than the others. I was also very personally committed to the concept of equality of opportunity.  I also endeavored to be color-blind and gender-neutral in hiring and treating my team. This goal seemed to be in alignment with social norms. I went on approximately the same quantity of sales calls with each salesperson and tried to divide my time...

09 Dec

I was grocery shopping with my wife a while ago when we perused the jellies and jams aisle. My wife selected a well-known jelly brand that was on sale that week.  However, I insisted that we purchase Smucker's jelly.  The same thing happened a few minutes later when I insisted we purchase Kraft and Philadelphia brand cheese and Procter & Gamble and SC Johnson products. The reason is that these companies had purchased software from me. Early in my sales career, I visited the JM Smucker Company at 1 Strawberry Lane, in Orrville, OH, where I had the opportunity to meet...

02 Dec

I recently wrote about an episode early in my sales career when I worked in a shared office environment with salespeople and remote workers.  I overheard another salesperson, Stan, tell the manager of the buyer’s contact he had been working with that he had been promised a contract by a recently deceased prospect. It was untrue. The prospect had said to him that he was no longer under consideration, then passed away shortly afterward.  I assume there wasn’t a paper or email trail.  Stan was able to get the business from the uninformed manager and bragged about what he did...

25 Nov

Many assume that sales is a serious profession—and it certainly is. There are times when it can be very entertaining. Indeed, interacting with potential customers and learning about their company and its challenges can be enjoyable but sometimes very frustrating. Getting selected and closing a contract always gave me pleasure. Some of my buyer contacts became personal friends, many of whom I am still in contact with years after the sale.  Listed below are some of my favorite sales anecdotes: Where is the most unusual place where you have ever collected a contact from a customer?  Here are three of mine: Once,...

  Salespeople often ask me to explain the best method of identifying the highest-potential prospects to target.  “How can I find these prime prospects so I do not waste my time on companies that will not buy from me (this year)?” There is no easy answer to this, but there is a strategy that you can use to increase your chances of finding the best prospects.  And it is not as difficult as it may seem.  The clue is that you need to decrease the universe of all prospects to just those with needs that best fit your company and product. Consider a...

18 Nov

Your sales manager is anxious and wants you to close additional sales this month.  Perhaps she is worried about meeting her quarterly or annual new business sales quota. She directs you to go find some “low-hanging fruit.” This a metaphor representing the most accessible fruit to reach on a tree, which she assumes will take the shortest amount of time to close.   You leave her office wanting to please her but wonder where to find these opportunities. So, where can you find these “low-hanging fruit “opportunities? Here are a few ideas: Current opportunities that you can close within 30 days Examine your...

12 Nov

I have seen examples of people who achieved highly successful careers but were still unsatisfied with their situation. Something compels them to make decisions that, in several cases, are financially disastrous. They passed up certain high levels of earnings, probably with the expectation that they would earn even more significant amounts. Many of us would gladly trade places with them and do not understand why their ambition, needs, or greed caused them to reject the fortune they have attained.  Is it greed – or stupidity? I am sure there are psychological explanations for this, and I encourage these professionals to...

06 Nov

Sometimes, well-meaning people plan or take actions that they intend to create a social good or results for the betterment of all, but their actions result in undesirable unintended consequences. The people who were supposed to benefit do not do so and, in many cases, are worse off than before the action. There are many examples from economics or politics.  Here are a few: Rent controls Rent controls are prevalent in New York City. Landlords raise rents to levels that are unaffordable to many people. So, the political solution is to enact rent controls that limit the amount of rent or increases.  Rent...