14 Apr

I recently received a call from a sales professional seeking assistance with her strategy to beat her primary competitor, referred to here as ACME, on a significant sales opportunity. ACME frequently emerged as a finalist in many of her sales opportunities, compelling her to exert considerable effort to secure the sale. During our discussion, I inquired about her approach to competing against her top competitor. She responded: "What do you mean? I just informed you that ACME, whom we have been discussing, is my top competitor." I clarified that while ACME was a formidable competitor, it was not her foremost...

09 Apr

As a former accountant, sales manager, economics instructor, and someone who spent many years calling on large financial institutions and major corporations in the anti-money laundering field, I have always been fascinated by the concept of risk. Risk may be defined as the measured avoidance of negative consequences of an action. Whether it's losing money on a financial transaction, loaning money, or jumping out of an airplane, risk is an inherent part of our lives. Risk assessment is a fundamental part of our decision-making process, often done unconsciously. We first learn about risk, at a young age, when deciding whether to...

24 Mar

Some people struggle to get started in the morning.  I never have had that problem.  I've always approached mornings with a clear sense of purpose, direction, and inspiration. I wake up early, feeling eager to commence the day's activities.  I seek challenges. Before having coffee, eating breakfast, or getting ready, I already know what I want to achieve that day. Often, I dream about the day's challenges while I sleep, which helps me mentally prepare. I create a "To-Do" list daily, checking off completed tasks and carrying over unfinished ones to a fresh list for the new day. Keeping this list...

17 Mar

You are the CEO of your personal brand. What does this mean, and why does it matter? In today’s world, whether you’re building a career in a corporation, as a skilled car mechanic, a talented beautician, or a dedicated elementary school teacher, managing your personal brand is essential to distinguish yourself from others. Think of yourself as a business. You market and sell your value—your skills, talents, and contributions—to employers, clients, or consumers. In return, they compensate you for that value. You also engage in transactions and purchase goods and services from others. Who runs this business? You do. As the...

11 Mar

I love sports and often use sports analogies. Now is the time of Major League Baseball's Spring training. At every team's camp, at least one or more young men try to earn a place on the team's roster. Here is a hypothetical situation: Your team has two people at camp competing for one position, let's say third baseman.  So far, one young player, Smith, has had a terrific Spring.  His batting average is .453, he has stolen three bases, his fielding has been perfect, and his attitude has been exemplary. Smith was undrafted out of college, where he played for three years and...

04 Mar

My background has primarily been selling enterprise-wide financial, human resource, medical, anti-money laundering, and manufacturing solutions.  In most cases, the prospective buyer has strategically decided to change their infrastructure. The highest-level executives typically make these decisions in an organization.  So, when deciding who to sell to in the organization, it is a mistake to ignore the importance of reaching the "C" Suite executive. They are the ones who approve all decisions and expenditures. The approver is sometimes called the "economic buyer" or the "key decision maker."2 Lower-performing sales pros often make the mistake of focusing solely on their user buyer contacts and...

24 Feb

This past week, I had a case of influenza. It reminded me of an incident many years ago when I began my career as an accountant. I joined the cost accounting department for GD Searle & Co., then an independent, more than one-hundred-year-old, family-controlled public biotechnology company, now a Pfizer subsidiary. The CEO at the time was Daniel Searle, a great-grandson of the founder. Searle was known for releasing the first birth-control pill, Enovid, and for developing Metamucil, Dramamine, Celebrex, and aspartame. The leader of my cost accounting team was Glen, who was in his forties.  Glen had worked for Searle for...

03 Feb

Some sales pros work for companies that furnish adequate suspects and unqualified leads to keep them busy achieving their sales goals. I was not as fortunate, working for several technology companies and a few start-ups.  If I did not develop leads, I would have starved and been terminated from my sales role by the company.  Fortunately, that never happened.  However, I had to learn to be resourceful and develop leads in various ways, depending on how much assistance I received from the company’s marketing department, which ranged from none to quite a bit. Some authors and sales trainers minimize the value...

21 Jan

Many sales pros ask me what to do when the prospect doesn’t return calls or emails.  You have been calling on a prospect for several months and believe you have established rapport with your contact. You presented a thoroughly researched business case about two weeks ago but have not received any replies to your telephone calls, texts, or emails.  This is now called “ghosting.”  Yes, they are impolite and don’t care how much it means to you. You are very frustrated with the silence and wonder what the problem is.  Did you do something wrong?  Your mind is super active. And...

03 Jan

This sounds like an obvious statement. Wouldn't Homer Simpson say "duh" if I said this to him? Isn't it a binary condition—either one or the other? And isn't the reverse then true, too? No, not really. It also could be neither. It is not that simple. How do you know whether you are winning or losing the sale you are trying to close? Who should you ask? Your contact at the company you are trying to sell? They're not always truthful. Your competition? They can't be trusted to be honest. Your sales manager? It is probably your best option, but do you...