The Importance of a Positive Attitude in Sales
One of the most overlooked keys to sales success is Attitude. A positive attitude consists of being mentally optimistic and self-confident. It is essential in sales—and life! Attitude is as important as skill in determining sales success. How can you perform well if you’re not in your best mental state? If you don’t believe you will be successful, you will not be. I went into every sales call believing I would win and close each sale, regardless of the circumstances. This was not conceit or overconfidence. If I gave a better-than-average explanation of how my solution could provide the prospect with exceptional...