01 Jun Frank Dodge and Negative Selling
I was trained in sales by two of the best salespeople that I have ever met or heard about, Jim McCormack and Frank Dodge, the founders of the application software firm McCormack & Dodge. Both had met at IBM and had very different backgrounds. Jim was a highly successful salesperson at IBM, and Frank was a systems engineer. Previously, Frank had been a high-school mathematics teacher for many years. As a teacher, he was inclined to provide detailed explanations and paint “word pictures” for his students so they could better understand his concepts. Jim taught me the opposite – to...